Adrian J Cotterill, Editor-in-Chief
Screenvision Media, a national leader in cinema media and advertising in the US, announced last week that it has signed a definitive agreement whereby Abry Partners, a leading media-focused private equity firm, will acquire a controlling stake in the company. As part of the agreement, the company’s existing owners, Shamrock Capital and AMC Entertainment, will maintain minority stakes. Terms of the transaction were not disclosed.
John Partilla, Screenvision Media CEO told us “Abry’s investment in Screenvision Media is a true testament to the vitality of our company and the cinema advertising market. We’re excited to build on our recent growth with Abry Partners and look forward to all that we can achieve together. Thanks to its scale and unrivaled impact, cinema advertising is uniquely positioned to benefit from eroding audiences on alternative media platforms. We’re at an inflection point in the current media landscape, and the cinema advertising platform couldn’t be more well-positioned for sustained future growth.”
John Hunt, Managing Partner of Abry Partners said “We see a very bright future for Screenvision. We look forward to partnering alongside and investing with their first-rate management team to help further unlock future growth for the company as well as their leading network of exhibitors.”
Screenvision Media’s unique storytelling, data and technology offerings deepen brand engagement and extend impact with audiences as their advertising platform goes beyond on-screen advertising. The company’s “Connected Cinema” solutions and advanced targeting platform, Cintel, enables advertisers to activate before, during and after the movies, while strategically targeting audiences beyond basic ratings and demographics. Furthermore, Screenvision Media recently announced technological innovations and strategic alliances around virtual reality and augmented reality to provide brands with additional high-impact engagement platforms.
Moelis & Company served as financial advisor and Latham & Watkins LLP as legal advisor to Shamrock Capital on the transaction. LionTree Advisors served as financial advisors and Kirkland & Ellis as legal advisor for Abry Partners. Deutsche Bank has committed to provide debt financing for the transaction on an exclusive basis and is acting as sole Lead Arranger and Bookrunner. The transaction is expected to be finalized this summer.
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