European #OOH Automation & Programmatic Buying Technical Workshop

Russ Curry, Ministry of New Media

Here is the agenda for our full day ‘European OOH Automation & Programmatic Buying Technical Workshop’ taking place in Amsterdam on Wednesday November 28, 2018.

The event will be chaired by BroadSign’s Vice President Business Development Stephanie Gutnik and will kick off at 10:00 CEST, hopefully allowing attendees from the UK to fly in and out in one day if need be, and for those Continental Europeans lucky enough to have access to a super fast, luxurious train network, to also get in early that morning.

In a very slight change to an already well-established and successful format we will be mixing up panel discussions with a couple of more traditional presentations…


10.00 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign

10:30 The Sell Side: Channel Conflict in Programmatic
Jeremy Noya | Digital IT Manager | Exterion NL
Danny Tournier | Managing Director | Beyond Outdoor
Daniel Wunsch, Director | International Operations and Network | Executive Channel Network

11:15 Case Studies: The Real World Part One
– Case Study: Outmoove / Brand TBD
– Case Study: Platform 161 / Brand TBD

11:45 The Buy Side: Why Not DOOH
Alexandra Ong | Sr. Business Development Manager EMEA | Adobe Advertising Cloud
Sabrina Schmidt | Market Director BENELUX, IE & PT | AppNexus
– Oath | TBD | TBD

12:30 Lunch

13:30 Automation at Scale | Tobias van Amstel | CEO & Co-founder | Signkick and Arran Javed | Head of Outdoor Trading | Mediacom

14:15 Case Studies: The Real World Part Two
– Case Study: MobPro / Brand TBD
– Case Study: DSP / Brand TBD

15:00 TBD

15:30 VIOOH’s *New* Automated Planning and Trading platform | Jean-Christophe Conti | CEO | VIOOH

16.00 Closing Remarks | Stephanie Gutnik | VP of Business Development | Broadsign

The workshop is being held at the B.Amsterdam which is a short distance from Amsterdam’s Schiphol Airport (approximate 25 mins by train) and a similar distance from Amsterdam Centraal train station (approximately 30 minutes).

Registration will be open early next week.

In 2016, our first workshop on the subject on hand took place as part of London Digital Signage Week on Wednesday May 18, 2016 in the lecture theatre of the world’s largest law firm, Dentons UK MEA LLP. During London Digital Signage Week in 2017, a Programmatic Buying & Marketplace Workshop took place on Wednesday May 10, 2017, again in a Denton’s lecture theatre. In late 2017 we ran in conjunction with BitPoster and BroadSign another half day event, ‘OOH / DOOH Programmatic, Automation and Data‘ which took place on Thursday November 30, 2017 in London at CHI & Partners.

We followed up all three of these half day events with our first ever (and completely SOLD OUT) ‘European OOH Automation & Programmatic Conference‘ which was held May 3, 2018 during this year’s London Digital Signage Week. We’ve built these events slowly and methodically and now firmly believe that we have a winning formula, having created the only OOH discussion forum for this subject in Europe!

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