Those heading to the Cannes Lions International Festival of Creativity this week (18 June, 2018 – 22 June, 2018) will likely see a ‘Billboard Domination’ from the company Twitter. All of the billboard creative is tied to the World Cup, explaining the coverage available on the social media platform.
Last year of course, Twitter Studio itself won a Grand Prix at Cannes [1] for the outdoor campaign that featured hashtags and images from breaking cultural moments.
We haven’t seen this year’s campaign but we’re told that it relies on Twitter’s “What’s Happening” tagline, which the company has used in marketing for several years now. The creative was designed by Twitter’s in-house creative team, led by Jayanta Jenkins, the global creative director at Twitter Studio.
Twitter is also using Cannes as a showcase for design changes it has made to the platform, Twitter recently revealed updates to the user experience that are meant to help people find tweets and videos that are the most relevant to them.
One billboard they didn’t get is the one above the hotel (shown above).