Branded Cities has announced the acquisition of a substantial portion of the Chicago assets of Red Star Outdoor, further increasing Branded Cities‘ North American footprint.
The all-cash deal adds 21 iconic billboard faces to Branded Cities’ collection of high-impact signage. The billboard inventory is concentrated throughout the heart of the downtown core in Chicago.
Steven Ellman, Chairman & Chief Executive Officer of Branded Cities told us “We are delighted to add these high-quality assets to our portfolio and further Branded Cities’ mission of bringing our partners the most spectacular advertising opportunities in the top markets of North America. Chicago is a key media market and the visibility of these signs will allow brands to deliver meaningful and engaging content to audiences throughout downtown Chicago.”
Red Star Outdoor is an operator of Out-of-Home signage in the Chicago market and is known for offering some of Chicago’s most exclusive billboard opportunities.
“Since 2001, Red Star Outdoor has grown its billboard business with a Chicago-first mentality and an eye for the best locations for advertisers,” said Dean Manone, Partner of Red Star Outdoor. “Steve and his team at Branded Cities now have the ability to offer scale at a national level while keeping to their roots as a spectacular and iconic media company.”