DPAA [1], the leading global organization for everything digital out-of-home, announced this week that Outfront Media Canada has joined the association.
As Canada’s leading full-service out-of-home advertising company, Outfront Media Canada has strong coverage in more than 60 markets across the country, including the 10 largest. Products include digital bulletins, digital posters, street furniture (transit shelters, map stands and kiosks) and high profile, large format “superboards” in key locations in Toronto and Montreal. Included among these superboards is the iconic, fully digital Yonge Eglinton Centre, which launched in 2014 and the recently completed digital installation at the heart of Yonge-Dundas Square. Outfront Media Canada is a division of Outfront Media (NYSE: OUT).
Michele Erskine, CEO Canada, Outfront Media Canada, told us “Joining DPAA is a natural step in our position as a major digital ad supplier to brands looking to reach Canadian consumers. We look forward to being active members and to participating in DPAA’s many events and initiatives.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.