MCap (formerly Mercury Media Group [1]) are worried that we besmirched them back in July last year, and are insisting that they did not rebrand at that time due to the rumour that they were distancing themselves from an investment that did not go well.
MCap Partner & Chief Executive Officer Leon Cutler, before threatening us with legal action, told us via email that “MCap rebranded to reflect that after a series of successful investments in the OOH, digital and print sectors, it was looking to diversify the business sectors it worked in, develop its business in North America and in particular grow its reputation as a television and film media company”.
He continued “This required MCap to move away from its previous branding, the use of which in the US would have caused MCap to potentially infringe the intellectual property rights of a third party company already established in the US and would as such have been likely to lead to confusion and potential litigation”.