Adrian J Cotterill, Editor-in-Chief
JCDecaux, the UK’s market leader in Out-of-Home, this week announced LDN Drive – described as a powerful new large format digital channel which will launch in London this October. JCDecaux believe that LDN Drive will transform the opportunities for advertisers to drive brand fame in the capital, delivering 60m weekly viewed impressions* across 120 roadside digital screens in 29 London boroughs.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux told us “JCDecaux continues to invest in the highest quality and best location digital screens. LDN Drive provides brands with mass scale and reach, helping to drive brand fame, all backed by a new exclusive data set that will optimise the digital creative and targeting possibilities for advertisers. LDN Drive is providing the best of both worlds being broadcast and addressable and it’s all backed by our brand first charter BranDO for brand safety, viewability, accountability and JIC backed measurement.”
LDN Drive will be the largest digital 48-sheet network in the capital reaching nearly four million Londoners. Developed on key arterial routes, LDN Drive will have a screen size that is 20% larger than the market average. With digital screens on Tottenham Court Road, Chiswick High Road, Wandsworth Road and South Circular Road, LDN Drive delivers the first broadcast digital large format channel in London.
Powered by the new DRIVE mobile data-set the channel can be optimised for audience delivery mapping the unique audience profiles throughout the day and by day of week. The creative possibilities are enhanced by creative ad-serving to deliver the right ad to the right customer at the right time and place.
The launch of LDN Drive follows JCDecaux’s investment in 750 digital bus-shelter screens in London providing advertisers with an exceptional combination of impact, reach and activation at the point-of-sale.
* 60m weekly viewed impressions = (100% natural delivery, projected from Route)
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