DPAA, the leading global organization for everything digital out-of-home, announced today that BPA Worldwide has joined its membership ranks.
BPA is a global leader in providing assurance to the media, ad tech and sustainability industries. Headquartered in Shelton, CT, with full service offices in Europe, Asia and the Middle East, BPA’s worldwide reach, reputation and digital expertise provide visibility and credibility across diverse international markets.
Barry Frey, DPAA President & CEO told us “BPA Worldwide delivers transparency and data that produce greater trust and assurance of value for brands. We see them playing an important role in the digital out-of-home marketplace and welcome them as new members of our organization.”
Richard Murphy, BPA’s Senior Vice President of Technology Assurance, said, “Digital-out-of-home advertising is emerging as a major force in the marketing landscape. By joining DPAA, we look to contribute to the growth and advancement of the industry.”
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. BPA’s services have expanded with the launch of the iCompli brand to assist in the creation of standards and external assurance thereof. We do so for government and industry bodies. iCompli Technology Assurance provides verification that companies are compliant with industry standards in the digital advertising ecosystem.