Seedooh And @AyudaSystems Form Global Partnership

Tristan Cotterill

Ayuda Media Systems has announced a partnership with independent Out-of-Home campaign delivery reporting platform Seedooh. The partnership means that all existing and future Ayuda clients, digital and static advertising networks alike, will now have the ability to easily and seamlessly connect to Seedooh’s automated, verified reporting platform for their OOH campaigns. Ayuda software is already in place at several of Australia’s premiere OOH media owners.

Since launching in Australia in July 2017, launch-market participants connected to Seedooh have included global OOH advertising giant JCDecaux along with market-leading businesses oOh! media, APN Outdoor, Adshel and Westfield Brandspace. We understand that Seedooh will be announcing new connections in the near future.

Seedooh Founder and CEO Tom Richter told us “We have been a longtime fan of Ayuda’s progressive and truly all-inclusive OOH operations platform. Ayuda has built an impressive product and geographically diverse footprint of market-leading media owner customers around the world. We are excited about the potential to extend the capability of the Ayuda Platform through this integration and create the opportunity for Seedooh participation at scale in the critically important area of aggregated campaign delivery reporting.”

The integration will enable media owners to report classic and digital campaign delivery to all of their customers in real-time via Seedooh. Media owners also receive rich data to help evaluate campaign performance across complete digital portfolios. An interface is planned between Seedooh’s reporting and verification platform and the Ayuda system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes.

Seedooh provides near real-time, verified delivery data for OOH campaigns across both digital and traditional formats, with unparalleled capabilities compared to contemporaries in the market today. Seedooh verifies that Classic and DOOH messages have been displayed as booked; in accordance with creative, site, time and share of voice parameters. Seedooh has also aligned with PwC to ensure that its control methodology can be independently assured, including the secure connection and verification of source production data, against global best practice standards in non-financial controls reporting.

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, was quoted as saying “The partnership with Seedooh affirms Ayuda’s continued commitment to helping OOH Media owners run their businesses with best-in-class solutions, which includes enabling robust and confidence-inspiring customer engagement between media buyer and seller. While Ayuda has been providing static and digital POP (Proof of Posting, and Proof of Play) solutions to media networks for more than a decade, Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences. Seedooh provides assurance and confidence to both media owner and buyer, which is a critically important consideration if we as an industry (the OOH space) are to keep progressively demonstrating the exceptional value that OOH represents in the media mix to existing and potential media buyers. Seedooh and Ayuda share the same values, and I am therefore very excited about where the partnership will go and the value it will bring to our clients.”

Seedooh is a fully independent technology platform specifically designed and built to provide complete and standardised reporting for buyers and sellers in the Out of Home industry. Launched in July 2017, Seedooh is a reporting system that provides near real-time, third party verified delivery data for OOH campaigns appearing in both digital and traditional formats. The platform is available in two, securely hosted cloud-based solutions: Seedooh for Agency & Advertiser and Seedooh for Media Owner. Seedooh is committed to helping develop a new industry standard in delivery reporting and is scaling into other highly developed international OOH markets.

Leave a Reply