Specsavers Norway Deal Worth SEK 15 million Goes to @ZetaDisplay

Adrian J Cotterill, Editor-in-Chief

ProntoTV, part of the ZetaDisplay Group, has signed an agreement for the delivery of digital signage to Specsavers Norway.

Specsavers Norway is an optical business that focuses on eye health, quality products and style at an affordable price and has 78 stores in the region at the moment. We understand that a full roll out is expected to start shortly.

Henning Erikson, Country Operations Director, Specsavers Norway said “Being able to display content in seconds for our customers via digital signage, is an important step forward for our business. Investing in this technology allows our store partners to communicate Specsavers’ strong offers and quality products more efficiently”.

The length of the agreement is for five years and ProntoTV estimates that the value of the roll out to be SEK 15 million.

Specsavers Optics was founded in 1984 by opticians Doug and Mary Perkins and is the world’s largest privately owned optics business. Specsavers currently has more than 1,650 stores in 10 countries.b Specsavers brought affordable, quality glasses to Norway in 2005 and has since opened 78 stores across the country, with the aim to look after the eye health of Norwegians.

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