Beeswax, described as the industry’s first extensible programmatic buying platform, has appointed Cadi Jones as Commercial Director in its London office to support expanded demand for its services across Europe.
As former Commercial Innovation Director at Clear Channel International, an out-of-home advertising company, Cadi Jones was tasked with leading that company’s global programmatic advertising strategy and the development of its digital strategy. There, she helped create a unique out-of-home programmatic offering, pivoting a traditional media company into the modern era of targeted, automated digital advertising.
Ari Paparo, CEO and Founder of Beeswax told us “Our expansion into the European market began more than a year ago and has steadily grown as the market demands more control over media spend,” said “The hire of Cadi Jones marks a significant moment for Beeswax and its investment in providing global brands the technology that they need to be successful in programmatic.”
At Beeswax, Cadi Jones will lead a growing commercial team as it continues to land and service major deals with enterprise brands requiring sophisticated programmatic solutions. Her extensive experience in programmatic will be instrumental to the partnerships that Beeswax has developed in Europe and she will be tasked with expanding its international presence.
Beeswax’s Bidder-as-a-Service™ provides advertisers and media companies unprecedented control and customization over their programmatic media buying. The platform unlocks access to tailored supply, custom optimization, and granular visibility into data and reporting, providing each customer with a bespoke solution based on the unique needs of their business. This approach has led more than 50 forward-thinking brands and media companies to license the BaaS solution, including Overstock, Legendary Entertainment’s Applied Analytics division, Foursquare and TreSensa.