DMiR Evening Seminar, London (POPAI)

Chris Sheldrake

Understanding the shopper journey‘ looks like one of the really interesting presentations at POPAI’s next DMiR Evening Seminar in London on Tuesday 23rd June, 5:30pm – 8pm at the Hotel Russell, Russell Square, London.

This event is part of POPAI’s ongoing efforts to educate and inform retailers, end-users and non-users about the application of Digital Media in Retail.

As Adrian would say, “Hats off to Cable & Wireless” for sponsoring the event.

The line-up for this event also includes: –

  • ‘Maximising the Business Opportunity’

    VisualArt, the company behind networks in The Phone House, McDonalds and ICA in Sweden share their experiences of establishing and maximising a compelling business for digital signage.

  • ‘Increasing Marketing Productivity’

    Cisco Systems and Cable & Wireless will examine how digital media can help retailers be more responsive, increase sales and target customers more effectively.

  • ‘Understanding the Shopper Journey’

    Flipside will look at ‘the shopper journey’– the precursor to any good digital signage presence. The use and location of great content creation to enhance the customer experience. Driving shopper footfall.

Book at

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