Intersection has announced that Michael Rosen has joined the company as Chief Revenue Officer.
Michael Rosen will lead the sales organization as Intersection continues to expand its media and technology portfolio. Intersection’s media network covers all of the top six U.S. DMAs; New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas, in addition to a few other major markets including Houston, Minneapolis, New Jersey, Pittsburgh, Seattle, and more. Intersection’s network reaches over 50 million people through more than 75,000 digital and static assets nationwide.
As Intersection’s CRO, he will bring over 20 years of experience in the advertising and technology space spanning mobile, online, and TV, as well as deep expertise in cross-channel advertising, programmatic buying, creative innovation, and the application of audience & location data. Rosen will be responsible for Intersection’s media revenue streams across a fast-growing range of products. With direct oversight of the company’s sales organization, Rosen will report to CEO Ari Buchalter.
He most recently served as Senior Vice President of Sales at Foursquare, where he led media and measurement sales. During his tenure, he drove rapid growth of new products including their audience and attribution measurement platforms, transforming Foursquare from a pure consumer app into the leader in location intelligence for marketers. Prior to Foursquare, he was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. He also held leadership positions at AT&T AdWorks, Bloomberg Media, WeatherBug and Showtime Networks.