JCDecaux has finally announced the date for its UK Upfronts. As they have done for a few years now, this is in conjunction with the IAB.
It will be a morning of keynotes, presentations and panel discussions plus the opportunity to network with peers and industry leaders. We understand that they will launch ‘The Brand Gap’, a unique insight based on the latest industry feedback on how creativity and media is valued in a digital age.
Keynote speakers have not yet been announced. Last year saw the likes of Les Binet, world leading authority on marketing effectiveness, and Mark Ritson, Branding Professor, take to the stage.
The event takes place Wednesday October 24, 2018 from 09:00 – 12:00 at the IET London, Savoy Place, 2 Savoy Place, WC2R 0BL.