Wednesday, June 6, 2007 17:48
Following on from the Tricast case study we sent out last week, further case studies from members have been coming in thick and fast (more please!!!)
I like this one and wanted to share it with you. As you will know from our friends at POPAI…
In convenience stores, 70% of purchases are impulse buys!*
For those of you who have access to the latest May edition of our UK Media Sales directory this network is featured on page 38
This is a screen advertising network based on Display Screens at EPOS terminals (a common trend in retail we are seeing BTW) – 622 screens in 255 venues (large numbers of screens, instantly available are common in EPOS originated screen networks).