DecisionVision – Effective On-Shelf TV Ad Campaigns at ‘Point-of-Purchase’ in Convenience Stores

Adrian J Cotterill, Editor-in-Chief

DecisionVision -Cast Study Drink

Wednesday, June 6, 2007 17:48

Following on from the Tricast case study we sent out last week, further case studies from members have been coming in thick and fast (more please!!!)

I like this one and wanted to share it with you. As you will know from our friends at POPAI…

In convenience stores, 70% of purchases are impulse buys!*
*Source PoPAI

For those of you who have access to the latest May edition of our UK Media Sales directory this network is featured on page 38

This is a screen advertising network based on Display Screens at EPOS terminals (a common trend in retail we are seeing BTW) – 622 screens in 255 venues (large numbers of screens, instantly available are common in EPOS originated screen networks).

Leave a Reply