David Payne, the former CEO of WPP Kinetic has join “international out-of-home media company” Mediakeys as global head of strategy and operations.
He will report directly to Paul Cahierre, the director and founder of Mediakeys.
David Payne will be based in London and will be overseeing Mediakeys’ international expansion. This comes after the opening of three new offices in Kuala Lumpur, Bangkok and Cologne over the past few months. He will also be tasked to structure Mediakeys’ business strategy between the 12 offices in Asia, Europe, and the US, in a bid to reinforce the company’s international capabilities. These offices are based in Singapore, Beijing, Hong Kong, Tokyo, Paris, London, Milan, Zürich, and New York as well as the three newly opened offices.