oOh!Media has appointed former Virgin Mobile chief executive officer David Scribner as its chief customer officer, a new role, which we are told is to support the company’s strategy to deliver on its vision of being a new out of home media company.
oOh! CEO Brendon Cook said the company recognised 18 months ago the need for a chief customer officer in order to lead revenue generation and support the business strategy that oOh! started developing in 2012 to evolve the traditional out of home company by 2020.
He told us “We have been busy pulling everything together: From introducing powerful new data sets, to enabling advertisers to better reach and target their audiences, to introducing content across our inventory, to growing our existing network of Classic and Digital inventory while creating new opportunities for consumers to engage with advertisers at the right scale. To support this, we identified that we needed to change the way we engaged with our various customers. Our advertisers, agency customers and our property partners had changing needs and at the same time government and consumers’ expectations of out of home as a public space medium were also changing rapidly. It was clear that we needed to further instill a customer-centric lens to our business and as such we undertook an extensive global search to find a Chief Customer Officer, a role that we kept evolving during the recruitment process”.
As chief customer officer, David’s role will be to help advertisers and property partners engage with audiences more deeply and to bring together key functional areas that directly support media buying clients including: sales, marketing, data and insights, content and creative services and client services.