#ISE2019 Opening Address @Blippar’s Ambarish Mitra

Andrew Neale

Integrated Systems Europe has announced that Ambarish Mitra, the co-founder and CEO of augmented reality technology company Blippar, will present the #ISE2019 Opening Address on February 4, 2019.

The company gives access to an Augmented Reality (AR) ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client’s own app, or rich media banners with no app required. Its mission is to enhance everyday life with augmented reality and computer vision. Since 2011, Blippar has been pushing the boundaries of what is possible in AR. It has helped thousands of brands, retailers and agencies use AR/AI across the consumer journey to deepen customer engagement, drive footfall and increase sales.

Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, and Procter & Gamble to create exciting and award-winning experiences.

In the opening address Ambarish Mitra will discuss how augmented reality and artificial intelligence are disrupting key vertical sectors served by the professional AV industry, and what future developments are likely to bring.

Mitra commented: “Augmented reality is a horizontal disruptor and will have a positive impact on every industry. What we are seeing today is just a glimpse of the potential of this technology. Blippar is at the forefront of this and I look forward to sharing my vision with ISE attendees.”

Ambarish Mitra‘s pioneering work in the field of augmented reality has received wide acclaim. He was Ernst & Young UK Entrepreneur of the Year for 2016, and was appointed as an Ambassador for the GREAT Britain campaign, which promotes British innovation around the world. He was also recognised as a Young Global Leader by the World Economic Forum in 2017.

The Opening Address will take place in the Forum of the RAI Amsterdam, shortly after the conclusion of the Smart Building Conference. It will be followed by the ISE Opening Reception. Both events are free to attend.

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