AccuWeather Teams with Ströer
Russ Curry, Ministry of New Media
AccuWeather announced tis week that it has appointed Ströer as its digital advertising sales partner in Germany, Austria and Switzerland. AccuWeather is the leading mobile weather information source worldwide, and receives more than 300 million unique monthly visitors from around the world.
Tobias Conrad, Managing Director Publisher & Portfolio Management Ströer Digital told us “We are very pleased that AccuWeather has decided to work with us as a digital marketing partner in Germany, Austria and Switzerland. The mandate and the trust placed in it strengthen our successful work. AccuWeather`s portfolio perfectly complements our weather segment and reaches excellent target groups”.
AccuWeather’s targeted, solution-based campaigns maximize the exclusive benefits of AccuWeather’s massive multi-platform audience reach across award-winning mobile applications, web, mobile web, radio, television, newspapers, connected TVs, place-based media, and more. AccuWeather’s comprehensive big data capabilities provide tailored, targeted, and programmatic advertising platforms and packages, ensuring advertisers effectively deliver the right message to a relevant audience.
Brian Lavery, Managing Director, Europe, at AccuWeather told us “Weather has a powerful psychological as well as a practical impact on people. It affects how we feel, and how we plan our lives – whether we’re deciding what to wear, how to get to work, or where to go on holiday. This new partnership is a great match for both us and Ströer, and we are excited to begin our journey to help leading brands connect with our audiences in Germany.”
The partnership with Ströer follows the opening of AccuWeather’s European office in Dublin in 2017, and similar partnerships in the United Kingdom, France, Spain, and Italy. As the world’s most trusted weather brand, AccuWeather’s more detailed forecasts, both in location and time, such as MinuteCast® precipitation forecasts up to two hours and our hour-by- hour forecasts, provide more actionable information to enable people to plan their lives.
These benefits enhance the value of AccuWeather’s demonstrated Superior Accuracy in forecasting. In the most comprehensive study of forecast accuracy ever undertaken, AccuWeather was reconfirmed as the most accurate source of forecasts and warnings over the next five favorite weather sources in the categories of windspeed, precipitation and high temperatures worldwide. Independent industry tracker ForecastWatch gathered forecast data including 95 million forecasts from 1,140 locations over a three-year period ending in December 31, 2017, and AccuWeather demonstrated the consistency and reliability of its forecasts, proving its wind speed accuracy to be 33% accurate, its precipitation forecasts to be 21% more accurate, and its high temperature forecasts to be 10 percent more than the next ranked provider’s, respectively.
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