JCDecaux has announced that its Australian CEO, Steve O’Connor, will assume leadership of the merged JCDecaux and APN Outdoor businesses in the region.
Steve O’Connor, CEO of JCDecaux Australia told us “I am excited to be assuming the expanded role of CEO at a time when the out-of-home industry is experiencing rapid change and growth. The combination of our two businesses will result in increased investment in product innovation and technology, enabling us to further roll out our digitisation strategy more widely. I am also looking forward to working with the extremely talented group of individuals from APN Outdoor and welcoming them into the JCDecaux family. As the world’s largest out-of-home advertising company, JCDecaux brings the scale, digital expertise and data capability to best understand our audience; ultimately enabling us to provide more effective and innovative solutions for advertisers which will lead to growth in out-of-home market share.”
The news came after APN CEO James Warburton announced he would be stepping down from the company following the completion of JCDecaux’s acquisition.
The acquisition of APN Outdoor and O’Connor’s appointment will be effective from October 31.