Adrian J Cotterill, Editor-in-Chief
Ayuda Media Systems, one of the leading business software providers for out-of-home advertisers, and Blip, a marketplace for driving new, incremental revenue to digital billboard operators, formally announced their partnership today. With the integration recently completed, established OOH operator Jones Outdoor shares its experience as the first Ayuda client to benefit from the incremental digital demand that Blip has generated and successfully executed on Jones’ digital billboard inventory via the Ayuda Platform’s CMS & player.
Jones Outdoor’s Sales Director Christine Rutchik told us “As a 5+ year customer of Ayuda, running most of my daily sales operations on Ayuda’s platform, including the CMS and player, I was thrilled when they asked me to be the charter client to benefit from their partnership with Blip. I know many media owners who have benefited greatly from Blip; and I am proud to say that, through Ayuda, I am now able to seamlessly allocate and sell any unsold inventory in the Blip Marketplace as well. We are now bringing in new revenue from small businesses whose budgets don’t allow for a traditional buy, but who can benefit from reaching their audience at specific times and places within their budgets. The best part is how it all gets seamlessly scheduled to Jones’ boards through the integration with Blip, allowing us to continue with business as usual“.
The adoption of Blip by Ayuda’s customers will allow Blip’s sizable, existing advertiser base to take advantage of the entirety of Ayuda’s supply and gain access to many additional markets, locations, audiences and advertising opportunities. Any existing Ayuda customer who is using Ayuda’s CMS and player can easily configure their current Ayuda software to work with Blip, and need only sign up to the Blip marketplace to get started. The integration also means that outdoor operators currently using the blip marketplace can now use Ayuda’s world-class OOH inventory management and business operations platform with seamless Blip integration, leaving their incremental revenue stream unperturbed should they migrate to Ayuda’s platform.
Brent Thomson, CEO of Blip told us here in NYC ““Ayuda is a great company with exceptional people and powerful software,” explains “We’re excited for media owners on the Ayuda platform to now be able to participate in the marketplace and get access to the same new revenue as our existing media owner partners.”
Daniel Fleischer, Ayuda’s VP Business Development & Marketing said “Ayuda’s Revenue Intelligence initiative announced earlier this year focuses Ayuda’s vision on optimizing media owner inventory yield. One of the several key components of this strategy is to help the OOH operator garner incremental revenue that does not cannibalize their existing direct sales. The partnership between Blip and Ayuda is thus a perfect match strategically, in addition to our companies’ similar innovative and customer-first cultures. Blip’s offering is extremely effective and easy to use for advertiser and operator alike.”
Daniel Fleischer added “Given the success and facility of the Jones Outdoor pilot together, I’m looking forward to opening up the ecosystem to all billboard operators in North America, independent and national alike. Soon, I look forward to working with Blip to bring their fantastic offering to our international clients, globally.”
Any existing Blip or Ayuda customer may contact either company to learn more and get set up today.
By providing small businesses with a self-serve, pay-per-blip advertising experience with no contracts or minimums, Blip brings the 98% of businesses who have not historically purchased space on billboards to the medium for the first time. Blip not only changes the advertising game for small businesses, but also dramatically increases profits for media operators by filling up any unsold space with large numbers of new advertisers—all without adding to costs. What’s more, by profitably engaging the masses, Blip primes the pump for the DOOH industry at large, ushering in a new era of DOOH for all businesses. Now, with over one hundred media owner partners and many tens of thousands of advertisers, Blip is rapidly expanding across the United States with inventory in nearly every state.
Follow DailyDOOH