Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC) has announced that its German subsidiary Wall GmbH has won both contracts put out for tender by the Berlin Transport Authority (BVG). The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4,600 bus and tram shelters in the German capital. The second contract covers the cleaning and maintenance of the shelters. Both six-year contracts, including a three-year extension option for the BVG, will begin on January 1st, 2019 and end on December 31st, 2024.
This year, Wall GmbH has already successfully retained two existing long-term contracts in Berlin in EU-wide tenders:
- In January 2018, Wall GmbH signed an exclusive 15-year advertising contract with the city of Berlin, including more than 1,000 backlit and digital advertising panels of different sizes on public land and property.
- In June the company was awarded a 15-year contract to supply and operate up to 370 public toilets in the German capital.
Dr Daniel Hofer, CEO for Germany, Austria, Central and Eastern Europe and Central Asia, and member of the Executive Board of JCDecaux told us “After successfully renewing two important contracts with the city of Berlin earlier this year, we have once again confirmed the quality of our outdoor advertising solutions and services by winning both contracts put out for tender by the Berlin Transport Authority. Being a partner of the city of Berlin for more than 30 years, we are very pleased that, following a competitive tender process, the BVG has decided to continue our successful collaboration. The new advertising concession paves the way to strategically expand our existing digital portfolio in the German capital.”
Wall GmbH has had a successful 34-year partnership with the BVG. In 1984, Wall GmbH installed the first 1,000 of its bus shelters in what was then West-Berlin after winning a tender put out by the BVG. After the fall of the Berlin Wall, the company extended its network of bus and tram shelters to the eastern part of the city. In 2007, Wall GmbH acquired the BVG advertising subsidiary VVR-Berek, which was bought by JCDecaux in 2006.
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