Former Ad Ops lead at Shazam, Pete Miles has joined Adspace as SVP, Ad Platform and Operations where he played a central role in Shazam’s successful transition to an ad-supported model.
During this tenure, he was responsible for overseeing campaign management, revenue operations and ad technology, and was instrumental in the formation of the company’s programmatic ad sales business. He is actually reuniting with Adspace CEO Greg Glenday after several successful years together at Shazam, culminating in its recent acquisition by Apple.
Pete Miles has also served as the AVP, Customer Success at AT&T AdWorks, helping to operationalize the original deterministic cross-screen audience network. He spent 10 years as the VP Ad Operations at Vibrant Media where he was an original member of the senior leadership team that grew the business from early-stage startup to global contextual ad network with revenue in excess of $100M.
He will report to Adspace President, COO Peter Krieger where he will oversee Ad Operations for their burgeoning programmatic business, with his appointment coming at a crucial time for in-demand Out of Home advertising and with advertisers looking for ways to buy inventory in real time.