GPS Navigation App Waze Joins OAAA

Adrian J Cotterill, Editor-in-Chief

Waze, the world’s largest crowdsourced navigation app, has joined the Outdoor Advertising Association of America (OAAA).

Todd Palatnek, Waze OOH Business Lead told us “We view Waze as the perfect complement to out of home advertising. Not only does Waze amplify and extend a brand’s messaging, but we are also leveraging driver insights to better empower agencies and brands.”

Waze is a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. It is also home to the world’s largest network of drivers who work together daily to find optimal routes in real time. Waze is reimagining the relationship between brands and drivers, serving as a platform that brings together the best of OOH and mobile to create a meaningful branded experience within the context of a drive.

Waze joins 38 other tech and data providers to join OAAA as a Tech Member, 13 of whom joined this past year. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry.

OAAA President & CEO Nancy Fletcher told us “The oldest advertising medium has quickly become one of the most innovative and relevant in media today. Waze joins OAAA at a time when technology and data are driving OOH’s success in intelligent targeting based on consumer-behavioral performance. We look forward to continued collaboration with Waze and our other forward-thinking tech members as we navigate the ad world in a digital era.”

Tech members to join OAAA in 2018 include:

Abraxas Technology
Accretive Media
Market Track
Ometrika Research Corp.
Play Octopus
The Research Associates

All OAAA Tech Members are featured in the OOH Tech Locator, an online tool that allows the public an ability to quickly search for providers offering data and technologies serving the OOH industry.

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