AV technology pioneer Peerless-AV [1] this week announced the appointment of Mike Cunningham-Clayton to the position of Director of Sales for the UK Professional Division, effective from January 1, 2019.
Mike joins Peerless-AV from a senior management role in distribution, bringing over 25 years AV experience and extensive insight into the UK AV channel. He will be responsible for leading a strong, ambitious sales team renowned for their close industry relationships with distributors, resellers, integrators and consultants.
Keith Dutch, Managing Director – EMEA told us “Announcing Mike as our new Director of Sales UK is a major milestone for the UK business and is one of several strategic appointments as we continue our journey of growth as an AV technology manufacturer in new emerging markets. Mike is hugely respected across the UK Industry not only for his knowledge, but for his welcoming, friendly personality, which fits in well with our company ethos.”
Prior to Peerless-AV, Mike held commercial management roles at various leading UK AV distributors with responsibility for key vendors in the LFD sector and associated technologies, including Peerless-AV. His direct customer experience and knowledge of application requirements across different verticals, such as QSR, Corporate, Education, Retail and Live Events, will be important for applying the features and benefits of Peerless-AV products to real world scenarios.