Palisades Center Improves Shopper Experience With New @Daktronics LED

Adrian J Cotterill, Editor-in-Chief

Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Pyramid Management Group to design, assemble and install a new double-sided LED display and audio system inside Palisades Center, a premier shopping, dining and entertainment destination in West Nyack, New York. The displays were installed earlier this month and hang in a busy fourth-floor corridor to bring an audiovisual experience to shoppers in the area.

Pyramid Management Group, one of the largest, most innovative, privately-held shopping center developers in North America, first ventured into digital LED signage with an installation at Destiny USA last year. Now, they are expanding their digital footprint with this recent installation at Palisades Center.

Marc Strang, corporate director of marketing, Pyramid said“The whole world has shifted to digital advertising. Pyramid is creating dynamic, digital experiences for our guests by featuring timely, relevant content on nearly 400 digital screens across our portfolio in valuable locations. We’re also excited to leverage these new LED displays to drive new revenue opportunities.”

In this new double-sided application, both displays measure 9.5 feet high by 16.5 feet wide and feature 4-millimeter line spacing. These displays provide excellent image clarity and contrast to live and recorded videos, tenant and third-party advertising, venue branding and promotions, and other messages to help active this space of the venue.

A Daktronics audio system is incorporated with the LED displays to bring uniqueness to the overall experience. Creating an audiovisual connection with viewers creates a memorable visit to the shopping center that will entice visitors to come back for the in-person experience they aren’t able to receive via online shopping.

Palisades Center is the ultimate shopping, dining and entertainment destination in the Lower Hudson Valley, just 20 miles north of New York City. Palisades Center offers over a dozen different entertainment experiences providing something for every age. Drive a race car, climb a ropes course, bowl a few games, or see the latest movie at AMC Theatre. It’s a full day of fun and excitement. Palisades Center offers all your favorite shopping and dining options under one roof.

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof.

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