Midwich Acquires Blonde Robot

Adrian J Cotterill, Editor-in-Chief

Midwich, a specialist audio visual distributor to the trade market with operations across Europe and Australasia, has announced that it has acquired Blonde Robot Pty Ltd., a value-added distributor of professional video, broadcast and photography products.

The business will report into Michael Broadbent, Managing Director of the Midwich Group’s Australian organisation Midwich Australia. Blonde Robot CEO Chris Horsley-Wyatt will remain with the business and will lead the growth of the Group’s broadcast and professional video business in APAC.

Michael Broadbent, Managing Director, Midwich Australia told us “I am delighted to welcome Chris and the rest of the Blonde Robot team to the Midwich Group. We admire the expertise and reputation of Blonde Robot and look forward to working together in the future. As a group, we recognised some time ago that the broadcast and professional video markets are a natural adjunct to our traditional audio visual activity. We believe that the knowledge and focus of Blonde Robot will give Midwich the ability to provide a more comprehensive value-added service to our customers in Australasia and the wider APAC region. Similarly, Midwich’s vast reach into the audio visual market provides Blonde Robot’s vendors with an opportunity to expand further into these growing segments.”

Headquartered in Melbourne, Australia, with subsidiaries in Hong Kong and Malaysia, Blonde Robot distributes product in a number of countries across the Asia-Pacific region including Australia, New Zealand, Singapore, Thailand and Malaysia. The acquisition represents the Group’s second investment in professional video and broadcast in the last six months after the purchase of German distributor New Media in August 2018.

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