Intersection this week announced that it has been awarded a new seven-year contract with NJ TRANSIT to sell and display advertising across heavy rail, light rail and bus vehicles and facilities, with an option for a three-year extension.
Intersection, which has served as NJ TRANSIT’s exclusive advertising partner since 2004, will expand its suite of digital and static media products throughout the NJ TRANSIT system, enhancing the rider experience and driving revenues for the transit agency through dynamic advertising capabilities.
Systemwide improvements will include installing and upgrading digital displays and adding new IxNTouch interactive information kiosks, giving riders greater access to real-time transit updates, local information, wayfinding, and other useful content, thanks to IxNConnect, Intersection’s transit communications platform.
IxNConnect will allow NJ TRANSIT an unprecedented ability to communicate with its customers in real-time across its network of digital screens and target messages by line, station, and even down to the individual display. Today’s announcement follows the installation of IxNTouch kiosks in select rail and light rail station platforms, which NJ TRANSIT and Intersection announced in May.
The planned customer experience improvements come at no cost to NJ TRANSIT or riders because they are supported by advertising on Intersection’s digital displays and static media. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising.
NJ TRANSIT is North America’s largest statewide public transportation system providing more than 944,000 weekday trips on 252 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 165 rail stations, 62 light rail stations and more than 18,000 bus stops linking major points in New Jersey, New York and Philadelphia.