Absen has appointed Alex Couzins to the newly created position of head of brand and marketing for Europe in a move that sees the company underline its commitment to the region.
Alex, who joins from systems integrator AVMI, will be part of Absen’s corporate marketing team where he will be responsible for European brand marketing and providing local marketing support for the group’s VAPs (Value-Added Partners), referring to Absen’s ecosystem of highly trusted and experienced distributors and systems integrators.
The role will involve collaborating with peers across the business, including China and the US, to develop and implement the company’s marketing plans and brand strategy at a European level.
Ruben Rengel, VP of global business development at Absen, told us “We are delighted to have Alex join our team. He brings with him a wealth of marketing knowledge and channel perspective through his experience at AVMI. His position is very much linked to our commitment to strengthening the cooperation with our partners and he will work closely with them to empower local marketing activities as well as strengthening the Absen brand at a European level.”
Alex will be based in London.