Digital At Montreal Mode & Design
Gail Chiasson, North American Editor
The popular Montreal Mode & Design four-day fashion event took place June 17-20, with 50 fashion shows held outdoors on Montreal’s McGill College Avenue.
While there was some digital signage to draw attention to the event – and we don’t know whose screens they were – at least one didn’t do the DOOH business any favour, with pixels so large the picture was distracting rather than attractive.
Much better were the small screens at each end of the long Revlon tent where Revlon Canada and Revlon Professional sponsored the hair & makeup, preparing 75 models for the various shows.
“It‘s the first time we’ve done a show like this in Montreal,” said Lucy Frechette, Revlon’s public relations associate. “We want to draw the attention of Quebecers to the fact that while we can be the glamour makeup of the runway, Revlon is the makeup that every woman on the street can wear.”