Following a tender procedure, the Migros Neuchâtel-Fribourg Cooperative has selected Neo Advertising [1] as exclusive operator of all digital advertising displays at the shopping mall Marin Centre.
Marin Centre is the second largest shopping mall in the French-speaking part of Switzerland, bringing together 54 retailers, including Migros, Decathlon, Media Markt, H&M and Globus, and visited by more than four million people every year. Marin Centre is one of the most important shopping centres in the country, with a sales area of over 36,000m2 and an annual turnover purchase volume of CHF 200 million.
The advertising spaces deployed by Neo Advertising include 29 Digital Shopping Network surfaces (portrait screens displayed on totems, 14 of which are interactive) and two 11 square metre LED Branding Zones.
As of now, Marin Centre is included in Neo Advertising’s ’Malls 2019’ offering which is available here [1].