The Consumer Technology Association (CTA) announced this week at #CES2019 that they will invest USD 10 million in venture firms and funds focused on women, people of color and other underrepresented startups and entrepreneurs.
Gary Shapiro, president and CEO, CTA said “To continue to evolve and grow, the tech industry needs more equal access to venture funding. Various research reports indicate diverse teams make better decisions and achieve greater profits. At CTA, this is one more tool we are deploying to help promote diversity in the technology industry.”
Tiffany Moore, senior vice president, political and industry affairs, CTA added “The U.S. needs to invest in a diverse talent pool to capture great ideas and innovation and help birth more ‘unicorn’ companies. CTA is committed to this investment and will work with established funds and fund managers who focus on women, people of color and other underrepresented groups.”