#ADTechOOH @VistarMedia Partners w/ @Netmining
Russ Curry, Ministry of New Media
Netmining, a provider of data-driven targeting solutions, this week announced a new partnership with Vistar Media to provide clients with digital out-of-home inventory buying capabilities.
Dean Vegliante, President of Netmining said “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Our clients have expressed a need for an omnichannel solution, across desktop, mobile and OOH, to increase value and engage customers where we know they are consuming media. For our clients, this partnership creates this one-stop solution while providing additional analytics into how customers are engaging with DOOH campaigns.”
Through this partnership, Netmining will offer access to one of the largest sources of digital out-of-home media inventory for agencies, brands and media planners to engage customers in an omnichannel fashion.
Combined with Vistar Media’s proprietary Demand Side Platform (DSP), Netmining will bring its Netmining Audiences™ to the DOOH environment. This enables Netmining to optimize current campaigns against better performing inventory, allowing advertisers a true omnichannel approach, while also strongly complementing existing campaigns. By utilizing Vistar Media’s DSP, Netmining has created a strategic method of buying DOOH inventory against unique audience segments.
Chris Allison, Programmatic Partnerships at Vistar Media told us “Netmining is known for their audience data capabilities, and this partnership brings DOOH into the omnichannel mix as marketers apply targeting strategies across all media. We’re thrilled to see more forward-thinking, data-driven companies such as Netmining embrace DOOH and deliver true omnichannel capabilities to their customers.”
Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. We believe your marketing should be driven by human insights using data as a tool, not the other way around. This approach creates a deeper understanding of your brand. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement.
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