DPAA [1], the leading global organization for everything digital out-of-home, announced this week that three executives have been voted onto the organization’s board of directors.
Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media.
Barry Frey, DPAA President & CEO, said, “Debbie, Jonathan and Michael are bright, innovative executives who are inquisitive and passionate about the business and, as such, will make great additions to our board.”
- Debbie Drutz joined Bell Media, in 2013 and rose through the ranks to her current position in April 2017. As VP Sales, she leads the company’s out-of-home sales division across Canada. The Astral network encompasses more than 31,000 faces across five product lines including major airports, street furniture, digital large format, transit and outdoor in key markets across British Columbia, Alberta, Quebec, Ontario and Nova Scotia. Astral’s parent company, Bell Media, is Canada’s leasing content creation company with premier assets in television, radio, out-of-home advertising, digital media and more. Before joining Bell Media, she was Director of Digital Sales at Rogers Communications and Director, Interactive Product at Bell Media Radio. She began her career as a Media Planner at
Cossette Media. - Jonathan Gudai co-founded Adomni in 2015. Adomni is an open online marketplace and buying platform that makes advertising on digital out-of-home screens easy, fast and affordable. Advertisers of all sizes can instantly search for DOOH locations and launch campaigns across one of the fastest growing DOOH networks in the world. Adomni also offers a full-suite of digital signage software including a white-labeled booking engine, cloud CMS, media player software, as well as analytics and audience measurement tools. Before co-founding Adomni, he was CIO of Fine Entertainment Management and COO of e-commerce pioneer Storkie.com.
- Michael Provenzano launched Vistar Media in 2012, to bring the benefits of programmatic technology to the out-of-home industry. Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. With more than 64 media networks representing 150,000+ venues, Vistar has the largest footprint of programmatically accessible out-of-home inventory in the United States, and has recently expanded into Canada, the United Kingdom and Australia. Prior to Vistar, he was a co-founder of Invite Media, a display advertising and exchange bidding company that was sold to Google in 2010. He is currently an investor in BrandVerge, and previously was an investor in Dextro and advisor to AdTheorent.
All three join a DPAA board that includes: Jose Avalos, IOT Group VP and Visual Solutions GM, Intel; Dave Etherington, Chief Strategy Officer, Intersection; Francois de Gaspe Beaubien (DPAA Board Chairman), Chairman & Chief Coaching Officer, Zoom Media; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO. Adspace Networks; Mike Maas, CEO, AMI Entertainment; Serge Matta, President, GroundTruth; Sean McCaffrey, President & CEO, Gas Station TV; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack.