iGotcha Media Wall Stands For Groupe Touchette
Adrian J Cotterill, Editor-in-Chief
iGotcha Media, a digital interactive studio specialised in building memorable screen-based customer experiences, has announced that its client Groupe Touchette, the largest Canadian-owned distributor of automobile tires, has installed iGotcha Media digital signage stands at nine Nissan/Infiniti dealerships across Canada.
iGotcha Media’s digital signage solutions provide immersive experiences and exceptionally compelling advertising platforms. Conceived by iGotcha Media, the theme of the Groupe Touchette campaign is the four seasons. Specifically, the four driving seasons and how the right tires enhance the driving experience. Content is inspirational, advisory (tips on inflation, rotation and alignment) and promotional. iGotcha Media’s solutions integrate hardware (monitors, PCs, custom-made mounts and stands) and proprietary content management software that allows clients to manage content quickly and easily from any location.
Yasmine Sardouk, National Marketing Manager, Groupe Touchette told us “As the Canadian leader in tire distribution, we enjoy excellent relationships with automobile manufacturers and dealer networks, including Nissan/Infiniti. For us, the integration of iGotcha Media digital signage solutions represents an unprecedented opportunity to communicate with automobile owners. It gives us a direct channel to inform motorists about our portfolio of products and related issues, such as safety. By offering eye-catching, fun and dynamic displays, we are promoting Nissan/Infiniti’s ‘Tire Advantage’ program, which benefits dealers by supporting sales and stimulating a secondary revenue stream. We wish to thank our partners at Nissan/Infiniti Canada as we look forward to our continued collaboration and shared success.”
The ‘wall stands’ developed for Groupe Touchette comprise three 55-inch LG 55UH5C-B 4K monitors, configured in portrait mode, above three tire holder display cases. Wall stands run dynamic video content, including a welcome message personalized for each dealer, information on Nissan/Infiniti’s ‘Tire Advantage’ program and content specific to tire manufacturers including: Bridgestone, Continental, Goodyear, Michelin, Pirelli and Yokohama. Wall stands are currently running at Ajax Nissan and Oakville Infiniti in Ontario, Rallye Motors Nissan in New Brunswick and Spinelli Infiniti in Quebec.
Groupe Touchette’s ‘floor stands’ integrate three 32-inch LG 32SM5C-B monitors with display cases that position tires on top of the monitors while running dynamic content that simulates three different types of terrain. Floor stands are currently running at Country Hills Nissan and Hyatt Infiniti in Alberta, H Grégoire Chomedey Nissan and Spinelli Nissan in Quebec, and Kelowna Nissan in British Columbia.
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