At #ISE2019 @easescreen Will Celebrate Their 20th Anniversary

Adrian J Cotterill, Editor-in-Chief

Austrian based easescreen is using #ISE2019 as an opportunity to celebrate its 20th anniversary.

For the first time, the new easescreen version X19 with integrated sensor technology as well as numerous new functions and extensions will be presented to an international audience.

One of the innovations of the new version X19 is the integrated “Place & Learn” and “Lift & Learn” solution for ultimate shopping experiences. “Place & Learn” in action is demonstrated live on the basis of market-ready examples. Placing a product on a defined area equipped with sensors based on RFID technology triggers a digital advertising message on a display. In this way, the customer is provided with further product details in the form of texts, images, and videos as well as matching comparison products. This emotionalizes, creates efficient customer communication at the POS and helps with the purchase decision.

With the X19, the editing and administration tools easescreen Screenmanager and Webinterface II have also been further developed. New features include the reusability of stored program schedules, a faster search for media content and improved user-friendliness. In addition, ready-made templates and media files will be included in the delivery of the Webinterface II.

For the 20th anniversary, there will be a wheel of fortune with attractive daily prices and a booth party, to which easescreen cordially invites visitors on the first three days of the trade show from 5 p.m.

You can find easescreen in Hall 8, Booth E120.

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