Ultrahaptics Joins @DPAAorg

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home, announced today that Ultrahaptics has joined its membership ranks.

Ultrahaptics creates tactile sensations in mid-air. No controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s hands. Controls can be operated without touching a surface, gestures can be enhanced with tactile feedback, and users can interact in a natural way with virtual objects.

Barry Frey, DPAA President & CEO, told us “The haptics market is going to be enormous, projected to be a $19 billion business by 2025 according to a new market research report on Reports Monitor titled, ‘Haptics Market’. Ultrahaptics is at the forefront of this growth and is positioned to add an entirely new, exciting and powerful dimension to digital out-of-home.”

Ultrahaptics, with offices in the UK, US and Germany, was founded in 2013 and is currently engaged with blue-chip clients from multiple markets including automotive, digital signage and location-based entertainment.

The term ‘haptics’ refers to the use of technology that stimulates the senses of touch and motion, especially to reproduce in remote operation or computer simulation the sensations that would be felt by a user interacting directly with physical objects.

Greg Patrick, VP Digital Signage at Ultrahaptics, said, “We have a tremendous product to enhance the digital out-of-home industry and look forward to immersing ourselves in the sector through our membership in DPAA. Barry and his team have done a great job of creating extensive networking and education opportunities, and we will be enthusiastic participants.”

In 2018, the DPAA did an amazing job of recruiting over 30 new members (you can see them all here with one click).

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