Adrian J Cotterill, Editor-in-Chief
Premium out-of-home media owner Ocean is launching a limited edition label at London Fashion Week on February 14 in a collaboration with the world leading eco fashion studio VIN + OMI.
The fashion label, the first from a UK outdoor media owner, will launch with men’s and women’s accessories made entirely from used vinyl panels taken from Ocean’s advertising displays. We are told tha this is a long-term partnership in which all Ocean vinyls will be repurposed, turning it into a zero-waste business.
This of course reflects Ocean’s mission to remain at the vanguard of the out of home industry. Ninety-five percent of its estate is purely digital.
Pioneering fashion eco warriors VIN + OMI develop recycled polyester (rPet) textiles including silk like finishes and wool which are spun from salvaged plastic primarily sourced from river and ocean clean-up projects internationally. All of their textile developments for their collections have a social impact project attached.
Their garments are worn by global trend setters and influencers including Debbie Harry and Kate Moss, Michelle Obama, Lady Gaga, Beyonce, Pamela Anderson. VIN + OMI have a wide ranging portfolio of collaborations including The Historical Royal Palaces, Daler Rowney, Dior, Fox and Apple.
The Ocean label will be produced in the UK and the pieces donated to Ocean’s charity partner, the Marine Conservation Society, to help raise funds to support the fight against plastic pollution and protect the world’s oceans and marine life.
The contemporary range will be designed with the help of students at Oxford Brookes University. The launch collection will feature in VIN + OMI’s London Fashion Week show on February 14 at the Andaz London, supporters of VIN + OMI’s eco contemporary shows.
Ocean will carry highlights from the show on February 18 across The Grid network and on the Piccadilly Lights (owned by Landsec).
Ocean senior marketing executive Liliana Teixeira Told us “As a 95 percent based digital media company, Ocean is actively moving away from the use of vinyl. That said, it’s important we find the best possible way to upcycle the vinyl we do still use. This partnership also allows us to support emerging creative talent which adds to its scale and impact.”
Debbie Harry, VIN + OMI’s muse and supporter of the designers and their global planet preservation campaign, said “It’s great that VIN + OMI are working with Ocean Outdoor to recycle their vinyl advertising displays for the benefit of the Marine Conservation Society. Zero waste is the way forward.“
The VIN + OMI X Ocean collaboration will be showcased at the Andaz London Liverpool Street on February 14 as part of their London Fashion Week show. For ticket and press enquires pr@houseofrepresent.com
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