Russ Curry, Ministry of New Media
The OAAA has announced that a panel on direct-to-consumer (DTC) marketing and advertising has been added to the mainstage programing at the 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.
Panelists include:
Terri Rockovich, CEO, Jinx (Moderator)
Will Flaherty, VP of Growth, Ro
Laura Hyman, Director of Growth Marketing, Luminary Media
Sharon Sperber, Marketing Director, Ease
According to a new study from the Interactive Advertising Bureau (IAB), the future of retail growth comes from direct consumer relationships. Online channels drove more than 90 percent of growth in consumer-packaged goods in the last year.
OAAA’s Chief Marketing Officer Stephen Freitas told us “Some brick-and-mortar stores are closing, and innovation-led growth is shifting to smaller direct-to-consumer and boutique brands. Many new online brands and services are finding great success with OOH as a means to break out of the internet silo and attract new customers.”
The Direct-to-Consumer Opportunity panel will discuss the challenges of marketing DTC businesses and advantages of using OOH to building brand awareness.
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