Amazon Studios Marketing Head to Speak at #OOH2019

Russ Curry, Ministry of New Media

Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.

Since 2015, Mike Benson has overseen all marketing, promotion, advertising, digital, and social media activities and branding for Amazon Prime Video original programming.

OAAA’s Chief Marketing Officer Stephen Freitas told us “From spectacular billboards on the Sunset Strip to interactive digital executions in the New York Subway or printed bus shelter ads on Main Street USA, Amazon Prime Video uses the OOH medium to reinforce branding and engage its audiences.”

Prior to his role at Amazon Studios, Mike Benson was Chief Creative Officer for the Time Warner Global Media Group. Before that, he was the Executive Vice President of Marketing at Disney/ABC Television Group, overseeing marketing, advertising, and promotion for ABC primetime, late night, and ABC Studios programming.

Freitas added, “With decades of media and advertising experience, Benson brings a wealth of industry knowledge to this year’s conference. The OOH industry is excited to welcome him to the mainstage at our biggest gathering of the year.”

Further information and registration for the conference is available here.

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