Gerard Shallo Joins ‪@SNAdisplays ‬

Adrian J Cotterill, Editor-in-Chief

SNA Displays has restructured its marketing and communications operations, hiring Gerard Shallo as its senior director of marketing.

The move comes after another year in which the company has continued to increase its imprint on the LED display industry, manufacturing products for a number of high-profile projects including Circa Towers Los Angeles, Champs’ Times Square flagship, and the human head-shaped LED sculpture at the Greater Columbus Convention Center in Ohio. The company has also rapidly expanded its business across the U.S. and into Central and South America.

Dennis Hickey, president of SNA Displays told us “Gerard comes to SNA Displays with deep experience in building a marketing program and establishing effective messaging for a technology organization. The creative vision and expertise is a perfect fit for the new marketing and communications objectives our executive team has laid out for the coming years.”

Gerard Shallo, a life-long New Yorker who currently resides in Brooklyn, was intrigued by working for a company that has helped define the skyline of one of the world’s most prominent metropolitan areas. He told us “As one of the busiest, most visited cities in the world, New York holds a special place for me and what SNA Displays has accomplished in Times Square alone is a story I wanted to be a part of. Now the company is helping to define the look and feel of other major markets, so it’s really an exciting time to join this team.”

As part of the restructuring, SNA Displays has moved Mitch Leathers, who previously managed all marketing and communications, into a senior director role in communications where he will handle PR, industry media, and internal and external written communication.

Gerard Shallo will run the company’s marketing program from its Times Square headquarters while Mitch Leathers will remain in SNA Displays’ Dallas office.

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