MIP Mali Rebrands to Pikasso Mali
Russ Curry, Ministry of New Media
Following the acquisition of MIP Tunisie in August 2016 by Pikasso and its partnership with Impact Media Group, MIP Mali has now rebranded to Pikasso Mali.
To match the new identity, MIP Mali has rebranded all the 4×3 Billboards by installing a yellow frame and the yellow iconic bar under the Rooftops, a Pikasso ‘signature’. Pikasso Mali has an inventory of more than 290 4×3 Billboards and 20 Rooftops in Bamako, thus offering a national coverage and a strong presence in the capital.
Antonio Vincenti, Chairman and CEO of Pikasso, told us “The rebranding represents a significant milestone: on one hand it’s a signal that the company in Mali has embraced the Group’s core values: quality, customer service, transparency, innovation and promotion of the creativity, on the other hand it’s an alignment with a unique brand in West Africa: in Mali, Ivory Coast and Senegal in order to better meet client needs of this subregion.”
Mahamadou Camara, Managing Director of Impact Media Group and Pikasso Mali, said: “The partnership between Pikasso Group and Impact Media Group will enable Pikasso Mali to expand and consolidate its position as a key player in the outdoor advertising industry in Mali. Thanks to Pikasso expertise, we will be able to provide advertisers with the latest OOH solutions offering outstanding and exclusive visibility in Bamako and the regions.”
Pikasso is the number one Out-of-Home advertising company throughout the Levant (Lebanon, Jordan and Iraq), leader in North Africa (Algeria and Tunisia), and has recently extended its activity to West Africa (Mali, Ivory Coast and Senegal).
With more than 13,000 advertising faces, 260 digital screens, 65 exclusive concessions across 367 cities in 8 countries, and 450 highly qualified professionals, Pikasso places quality and innovation at the heart of its development.
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