ITE Group PLC, the organiser of Broadcast Video Expo has announced that next year the event will move to June 9-11, 2020.
The press release stated that it had moved its show date from February to June in order to attract new audiences and deliver greater value for existing ones. The change of date moves the event away from the Mobile World Congress ‘window’ but the organisers told us that another key driver for the date change has been to position Broadcast Video Expo after NAB in the industry events calendar to try to secure Broadcast Video Expo’s position as the European launch platform for the media & entertainment sector.
No doubt the idea here is that it will enable the show to become the de facto choice for exhibitors debuting their products and solutions, whilst also enabling the exhibition to grow its international audience and cater for new industry sectors including AV, Live Production & Connected Media.
Terry Washington, Broadcast Video Expo Event Director told us “We’re firmly committed to delivering the best possible show for our audiences and adopting a new date for our show helps us achieve this mission. By capitalising on a new position within the global industry calendar whilst staying at ExCeL, we can bring brand new elements to the show with clearly defined sectors which acknowledge the future direction of our industry. In turn, this empowers us to create even more growth opportunities for our exhibitors and partners.”
“We’re really excited about the 2020 show. It’s going to provide a stronger offering and will create greater opportunities for our exhibitors to reach new audiences. The onus is on us as an organisation to attract and secure the right industry partners, talent, investment and joint ventures that will inspire a new wave of European attendees and we remain entirely focused on delivering a bigger and better show that will create even greater value for our industry.”
ITE Group plc was founded in 1991 and is now one of the world’s leading organisers of international exhibitions and conferences. Its strategic vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. The Group recently launched its Transformation & Growth (TAG) programme, which is designed to transform the Company from a geographic-led business to a product-led business that focuses on market-leading events, wherever they are in the world. ITE strives to run the best shows and offer the best service to its customers throughout the world regardless of location. By putting exhibitors and visitors at the heart of everything we do, we plan to drive sustainable growth for our shareholders. ITE Group is a public limited company and has been listed on the main market of the London Stock Exchange since 1998.