Minor League Baseball (MiLB) this week announced that Peerless-AV will be the ‘Official Digital Display Partner of MiLB’ – among the many extensions of the strategic partnership, Peerless-AV will be integrated into MiLB’s existing partnerships with Allegiant Air and ISM Connect to establish it as the exclusive provider of screen technologies for Minor League Baseball.
Nick Belcore, Executive Vice President for Peerless-AV told us “Creating and implementing high-quality display solutions to enhance the fan experience is a key focus for our team at Peerless-AV. With a shared goal of increasing fan engagement through the use of innovative technology, we are excited to be partnering with Minor League Baseball on this initiative.”
In July 2018, Minor League Baseball established a partnership with ISM Connect to launch the Allegiant Airline Network, the largest in-venue digitally connected smart screen network in sports and entertainment. Beginning this season, select MiLB clubs will have the opportunity to participate in the digital network, with the technology furnished by Peerless-AV. More than 50 MiLB ballparks are scheduled to feature Peerless-AV technology by Opening Day 2020.
David Wright, Chief Marketing and Commercial Officer for Minor League Baseball said “Minor League Baseball is committed to driving innovation and enhancing ballpark experiences for our fans. Peerless-AV’s commitment to be at the forefront of digital display technology aligns perfectly with our vision for being a leader in authentic fan engagement. This partnership will allow us to continue making deeper and more meaningful connections with our fans and position MiLB as a dynamic leader in sport and entertainment.”
The installation process of Peerless-AV displays is underway for Opening Night 2019, and Minor League Baseball and Peerless-AV are planning further placements during the year. Throughout the partnership term, Peerless-AV technology will be incorporated into numerous locations — such as concourse LCD displays, video boards and ribbon boards — to further boost fan engagement and partnership opportunities for MiLB and its teams. As clubs continue to make enhancements to their state-of-the-art ballparks, Peerless-AV will be a valuable resource throughout the design and installation process.
Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. In 2018, Minor League Baseball attracted nearly 40.5 million fans to its ballparks to see baseball’s future stars and experience affordable family-friendly entertainment that has been a staple of Minor League Baseball since 1901.
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