The Outdoor Media Association [1] (OMA) has welcomed both ODNA and Seedooh as new members of the Out of Home industry body, taking the total membership now to 36 members.
- Based in Queensland, media display member ODNA was established in 2012, in response to the growing demand for dynamic and responsive OOH advertising targeted at premium retail audiences in high traffic suburban locations. ODNA joined both the OMA and MOVE in January 2019.
- As a non-media display member, Seedooh is an independent technology platform specifically designed and built to provide complete and standardised campaign delivery reporting for buyers and sellers in the OOH industry. Seedooh became a member of the OMA in late 2018.
Greg Radford, General Manager, ODNA told us “Our Digital OOH network is expanding and we’re constantly analysing community demographic trends and campaign performance to ensure we provide relevant and timely brief responses and insights to our customers. Becoming a member of the OMA and MOVE is an exciting step for our business and was essential for site comparison with other DOOH suppliers. Creating awareness and visibility of our offering will provide competitive alternatives in QLD and beyond in future years”.
Tom Richter, Founder and CEO, Seedooh said “As an independent business with a focus on data-confidence and automated efficiency at scale, joining the OMA was an obvious step to help us better contribute to the industry’s innovation at this crucial time,” said
Charmaine Moldrich, CEO of the OMA and MOVE summaried by saying “In our 80th year as an association, these two new members highlight the continued growth of the OOH industry and demonstrates our commitment to actively build a multi-faceted membership community”.
OMA members typically fall into three categories; media display companies, non-media display companies, and asset owners.