The Australian Out of Home industry this week announced full year revenue results including category breakdowns for 2018. This marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue, and is due to recent changes in ownership which may trigger compliance issues for the OMA’s ASX-listed members.
The OOH industry saw a total increase of 10.8% on net media revenue in 2018, with growth noted across the following categories:
Category figures quarter four 2018^^:
· Roadside Billboards (over and under 25 square metres) $107.3 million
· Roadside Other (street furniture, bus/tram externals, small format) $79.5 million
· Transport (including airports) $50.1 million
· ^Retail, Lifestyle and Other $40.7 million
Category figures 2018:
· Roadside Billboards (over and under 25 square metres) $376.3 million
· Roadside Other (street furniture, bus/tram externals, small format) $256.9 million
· Transport (including airports) $159.4 million
· ^Retail, Lifestyle and Other $134.6 million
Category figures for quarter four 2017^^:
· Roadside Billboards (over and under 25 square metres) $97.5 million
· Roadside Other (street furniture, bus/tram externals, small format) $70.5 million
· Transport (including airports) $43.4 million
· ^Retail, Lifestyle and Other $41.4 million
Category figures for 2017^^:
· Roadside Billboards (over and under 25 square metres) $332.6 million
· Roadside Other (street furniture, bus/tram externals, small format) $237.4 million
· Transport (including airports) $134.9 million
· ^Retail, Lifestyle and Other $132.2 million
As previously reported [1], net media revenue for 2018 increased to $927.2 million, up from $837.1 million for 2017. Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017.
Digital Out of Home revenue accounts for 52.3% of total net media revenue year-to-date, an increase over the recorded 47.3% for the same period last year.
^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.