Novus Media Inc. announced this week that Debbie Drutz has joined the agency as President, Novus Canada. She will have direct responsibility for all of Novus Canada’s operations, overseeing client strategy, planning, investment, HR and finance and will be based in Toronto and report directly to Dave Murphy, CEO.
Before joining Novus, Debbie Drutz was VP Sales for Astral, a division of Bell Media Inc. in Canada. In that role, she led the sales team with teams across multiple markets driving the vision and strategy for sales growth. Drutz joined Bell Media in 2013 and held roles within client strategy and multi-media partnership divisions.
Before joining Bell Media, she was Director of Digital Sales at Rogers Communications and Director, Interactive Product at Bell Media Radio. She also spent seven years at CHUM Radio Sales, building a non-traditional business development team and the digital strategy for CHUM Radio. She began her career as a Media Planner at Cossette Media.
A recognized industry leader, she serves on the Board of Directors of DPAA, the leading global organization for everything digital out-of-home, and has held positions on the IAB’s Mobile Committee and the MMA Leadership Forum. She holds an MBA from Ivey Business School and a Statistical Science Degree from Western University, and graduated with the Award of Excellence from Humber College’s Media Sales Post Graduate Diploma Program in Toronto.