Times Square Midnight Moment

Adrian J Cotterill, Editor-in-Chief

Times Square Arts announced last week that they have partnered with Advertising Week and Out of Home Advertising Association of America (OAAA) and are seeking submissions of original moving image art from artists working in the field of advertising.

The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment, appearing from 11:57 PM – 12:00 AM for the full month of September 2019 in coordination with the 16th edition of Advertising Week New York, the premiere event for marketing, brand, advertising, and technology professionals. The submission deadline for final works is May 6, 2019.

Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.

Tim Tompkins, President of the Times Square Alliance, told us “This year in our partnership with Advertising Week and Out of Home Advertising Association we look forward to once again celebrating the creativity and artistry of the advertising industry on the digital screens of Times Square, one of the most prominent advertising venues in the world.”

Artists (working individually or in collaborative teams) are invited to submit their artistic, digital content for consideration. For full technical specifications, submission guidelines and a link to the online application click here.

Stephen J. Freitas, Chief Marketing Officer, OAAA, said “Times Square is an international travel destination – often called the crossroads of America. The towering digital displays are striking; no doubt any artist would be honored to have such national exposure and recognition. We’re proud to help offer that experience and look forward to the creative entries.”

Times Square Arts, the public art program of the Times Square Alliance, is the largest public platform for innovative contemporary performance and visual arts. With 465K peak daily visitors to New York City’s Times Square, it is one of the highest profile public art programs. Visit tsq.org/arts for more information, and follow us @TSqArts.

The Times Square Advertising Coalition represents the key branding, marketing and advertising stakeholders in New York City’s Times Square. The Association works to ensure that Times Square remains the most colorful and vibrant commercial corridor on earth, guaranteeing optimal brand exposure and excitement for its media partners.

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