Adrian J Cotterill, Editor-in-Chief
Talon has launched an exciting new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices with influence across 75+ markets and will be able to offer extended global solutions for clients.
- Plexus, the Smarter Global OOH Network, is created in response to the changing OOH landscape affecting cities, populations and digital environments. The network’s central planning team is based in London as a centre of OOH excellence, headed by Adrian Skelton, Managing Partner at Talon
Plexus will transfer Talon’s Smarter as Standard philosophy to a global level, reflecting international clients’ increasing expectation for smarter Out of Home solutions across different environments around the world.
- Latitude, a dedicated resource for engaging the connected traveller, is embedded within the Plexus team, led by International Client Service Director Tom Perrett. The team will work with clients to provide better solutions for reaching people as they move across the globe and challenge the use of conventional airport media in one of OOH’s most exciting spaces.
Barry Cupples, CEO of the Talon Group told us “Since joining Talon last month I’ve been impressed with the speed at which we are developing and applying smart thinking, technology and innovation-led client solutions. As we continue our incredible rate of expansion, I’m delighted to launch our international network that will reflect these developments in numerous markets around the world, delivering genuinely smarter as standard Out of Home campaigns.”
Tom Perrett, International Client Service Director at Plexus, who leads the Latitude offering, added “We are in a unique position where international transport hubs – and connected consumers moving between them – are both at the leading edge of the innovation curve. Increased frequency of travel and the growth of audiences from emerging markets mean that the consumer journey is changing, and our understanding of behaviours needs re-imagining alongside it. With the launch of Latitude, we have an opportunity to deliver real time, data driven insights, leading to clear rationale and tangible outcomes for our partners”.
Talon has offices in London, Manchester, New York and San Diego, and has built an OOH planning and buying network covering US, Europe, Asia and Latin America covering 75 markets.
The brands are launched at two events this week in London and New York, where over 150 OOH and client media executives are expected to attend.
Barry Cupples is presenting in London on Thursday May 16 at the European Out of Home Media Summit.
London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!
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