Coca-Cola Great Britain has unveiled a new addition to its portfolio with the launch of Aquarius, a low-calorie range of water-based functional drinks containing essential minerals to help people perform at their best while staying hydrated.
Aquarius will launch with two light and refreshing flavours, each enhanced with a mineral that helps the body perform at its best [When consumed as part of a healthy diet and balanced lifestyle]. The lemon variant contains Zinc, which contributes to normal cognitive function, while the lime flavour contains Magnesium to help reduce tiredness and fatigue.
The launch will be supported by a fully-integrated marketing campaign beginning in May, focused towards consumers leading busy and constantly varied lives. Using the message ‘Put back what life takes out’, the campaign will include a combination of digital out of home and online banner advertising, together with in-store activations including displays and sampling. It will be supported by a PR campaign and launch.
Jon Woods, General Manager, Coca-Cola Great Britain and Ireland, said “We are continually looking for ways to expand our portfolio and give people a wider choice of drinks to suit different tastes, lifestyles and occasions. Aquarius provides a new great-tasting option for everyday moments when you are looking for a revitalising way to hydrate, with added minerals, and will play an important role in our ambition to continue to offer consumers more choice.”
Aquarius will launch in selected stores nationwide from April 10. It will be available to shoppers in 400ml, 4x400ml and 900ml packs. All the packaging is 100% recyclable and bottles contain 25% rPET, in line with the Company’s commitment to a world without waste.